B2B Marketing Doesn't Have To Suck

14+ Years' Marketing Experience
Straight Talking, Passionate & Honest
30 Reviews & Recommendations
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Digital Agencies

Need an extra pair of hands pulling research and insights together for a pitch, help on specific channel strategies or an external view to help you with your own promotion or positioning?

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B2b Companies

Need an extra pair of hands pulling research and insights together for a pitch, help on specific channel strategies or an external view to help you with your own promotion or positioning?

Katie is brilliant. Katie is awesome. Katie is quite simply an incredible person to work with. She is dedicated, passionate, detail-oriented and extremely hard-working. The value she adds is immense and is easily one of the most talented marketing people I have ever had the pleasure of working with.

David Levine

CEO of DigitalBridge


Katie Kelly set up Subject Consulting in 2016 after leaving her role as Marketing Director at Manchester-based CRO agency, PRWD where she helped to grow the business from 2 to 15 employees..

Katie has over ten years’ experience in strategic marketing, helping to position brands and grow businesses. As well as B2B agencies and start-ups, Katie has worked with household brands such as Jack Daniels, Durex, Matalan, & Benefit Cosmetics.

Katie continues to feature in the likes of Yahoo! Finance, Guardian and BBC Radio One and writes for Econsultancy.com alongside consulting.

Katie works remotely, keeping your costs down and her creativity high. Able to work across time zones to suit you.

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Making things happen.

Marketing Strategy

To achieve commercial objectives, I conduct research to understand your customers and marketplace. Answering questions such as what’s your current position in the market, what is your customer’s perception of your brand and what resonates with them.

Using the research, I create an informed, commercial marketing strategy and actionable marketing plans with campaign concepts. I can help you implement and project manage the plans. Delivering results based on your commercial and business objectives.

Read the case study to find out how I delivered 782% ROI with a thought leadership strategy for a digital agency.


Research & Insights

Conducting research and analysing results to provide a picture of the market and future trends highlighting commercial opportunities. Combine this with an understanding of consumer behaviour and branding; the outcome is valuable insights drawn from data, research and expertise.

These insights can help inform the creative direction or marketing strategy, inform brand positioning or business strategy to meet commercial objectives and gauge the appetite and feasibility for new businesses, products or services.

Read the case study to find out how research and insights lead to repositioning a UX agency, changing their revenue stream to retainers.


Business Writing

From researching and setting the overall content plan to writing the content itself, I’m able to help. If you don’t have the time to write your own opinion pieces or features, Iook no further. I ghost write for a number of CEO’s whose articles feature in the likes of Forbes and Entrepreneur Magazine.

I’ve covered a range of topics over the years including disruption in the energy market, digital transformation, last mile delivery and markets analysis, to specialist digital topics such as CRO and software development. I’ve edited and self-published business books on behalf of clients as well as written marketing collateral, blogs and whitepapers.

Read my latest article on Econsultancy.

Katie has brought to our business a new, valuable dimension of being able to not only fully understand the commercial importance of usability, but to then be able to develop our brand and marketing strategy to differentiate us from our competitors. This focused on both short-term brand communications as well as achieving long-term commercial objectives against ambitious plans for growth.

Paul Rouke