About
Katie Kelly set up Subject Consulting in 2016 after leaving her role as Operations Director at Manchester-based CRO agency, PRWD, where she helped to grow the business from 2 to 15 employees with YOY growth.
Katie has over eight years experience in strategic marketing, helping to position brands and grow businesses. As well as B2B agencies and start-ups, Katie has worked with household brands such as Jack Daniels, Durex, Matalan, webuyanycar.com & Benefit Cosmetics.
Katie continues to feature in the likes of Yahoo! Finance, Guardian and BBC Radio One and writes for Econsultancy.com alongside consulting.
Highlights
- Took over the sales function for two months, created new sales material, challenged briefs/requirements based on clients objectives, and pitched, negotiated contracts, and won a global digital transformation contract. The initial six-figure contract is for the UK territory alone. An additional deal also later signed off at £132k.
- Repositioned a UX agency changing their revenue stream to retainers and delivering YOY growth. The marketing strategy lead to new clients such as Wilko, Skyscanner and GamesWorkshop.
- Created a company-wide social media policy and managed the social media and PR through an Office of Fair Trading investigation. Working on both internal and external communications and processes to correct issues and restore faith in the brand.
