After researching the B2B digital marketing industry for PRWD, I created a thought leadership strategy to hit their commercial targets and business objective of 'being the most respected and desirable CRO agency in the UK'.
The marketing plan included campaigns around debunking myths in the industry and creating new methodologies to credibly position PRWD as thought leaders. The campaign messaging was delivered through a range of activities such as;
Through implementing the marketing strategy and plan I delivered a 782% ROI, attracting clients such as Wilko, Skyscanner and Games Workshop.
Katie's thoroughness, attention to detail, and result-orientated approach are particularly impressive and valuable traits for a Marketing Manager and Co-ordinator. It's been a pleasure working together over the last 6 months,
Search Director at CandidSky
Back in 2013 PRWD, a UX agency which had been in business since 2004 had a problem. Despite attracting big clients such as All Saints, Lakeland and MBNA, the contracts were one-off. Growing the business was hard without the security of retainers. Moving their offering to CRO (based on the fundamentals of UX but usually done as an on-going practice) seemed like an obvious option. But what competition would they face, would they alienate their existing customers, and what was needed to pull off this transition?
To provide recommendations, direction and plans I did the following;
Through the research and insight, I repositioned the agency through branding, messaging, service offer and operationally; changing the make-up of sales from one-off UX projects to 6-24 month CRO contracts which allowed the agency to grow from 2 to 15 employees.
Katie made a big impact on the agency. A passionate Social Media advocate with an innate ability to rationalise the social mass making strategic sense of consumer activity online.
Managing Director at Code Computerlove
One of Econsultancy's most popular blog posts of 2017
We engaged Katie shortly after our inception to help us with market analysis and start-up logistics. Working with her we were able to pull together key market insight and a road-map to launch. Katie is a pleasure to work with; by her nature, her professionalism, and by measure of the contribution to our company at the biggest of all hurdles; the first one. The working dynamic was frictionless and supportive throughout, and I would recommend Katie wholeheartedly. She delivered a framework that we still work to, and continues to support us through market updates and regular information sharing.
CEO of SafetyPin Photography